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A Saudi FMCG e-commerce brand
The problem
An existing brand with an online store that had never sold anything. A month of zero, from a standing start.
What we did
Turned the store from a brochure into a selling channel: traffic from social, product presentation rebuilt, and the funnel instrumented end to end so we could see exactly where people were dropping.
Reported the diagnosis in month one — including the checkout friction that was costing sales — rather than presenting the growth numbers alone.