I build marketing that brings revenue, not just views and likes.
A designer who became a media buyer, a licensed pharmacist, a brand owner who counted his own money — and now runs a marketing and production agency. I have sat on every side of the table.
- Performance marketing & media buying · 15+ yrs
- Healthcare · F&B · E-commerce
- Licensed Pharmacist — Egypt & KSA
- 1,000+
- New customers a monthfor a single-branch restaurant
- SAR 25M+
- In annual client sales under management
- 15+
- Years across design, media & brand
About
Where the range comes from.
I have worked as a designer, a media buyer, a licensed pharmacist, a medical representative at Abbott, and a founder — of both a marketing agency and a restaurant I built and ran myself.
That range is the point. I have sat in the client’s chair, signed the invoices and carried the P&L, so when I build a plan I am not guessing which line items earn their place.
Licensed in Egypt and Saudi Arabia, I work with healthcare clients without asking them to translate their world for me.
I build marketing systems that bring money — and I will tell you plainly which parts of the plan are earning it.
The journey
Every era taught me something the next one needed.
2009–2016
The Designer
Freelance graphic design
Photoshop and Illustrator first — the craft everything after this is built on.
2009–2016
SAT — Socially Active Together
Student union, Ahram Canadian University
Campaigns, events and recruitment for the student union — where design stopped being decoration. I learned to write a brief, sell an idea to a committee and move a real audience, long before anyone paid me to.
2016
The Graduate
B.Pharm, Ahram Canadian University
Qualified as a licensed pharmacist.
2016–2019
Medical Rep — Abbott
Pharma, on the ground
Best Achiever 2017. Represented the Middle East among 16 countries at Abbott’s Global Leadership Summit, Dubai 2018.
2019–Now
Founder — DigitalBox
Marketing & production, Jeddah
The spine everything branches from. Healthcare, F&B and e-commerce — strategy, media, content, production.
in parallel
2024
Pharmacist — Jeddah
Learning the market from inside it
Re-qualified through the Saudi Prometric exam and ran a retail pharmacy branch. Deliberate: I wanted to understand the healthcare market from behind the counter before selling marketing to it.
in parallel
2020–2023
Founder — Monster Bite
My own F&B brand
Built and ran it end to end and owned the P&L — my own money, not a client’s budget. Brand, menu, packaging, pricing, campaigns and operations, all of it mine.
What I do
Six things, done properly.
- 01
Media Buying & Paid Social
Meta, TikTok, Snapchat, Google and LinkedIn — optimised against cost per result, not volume.
- 02
Brand Identity
Strategy first — positioning and personas — then logo, palette and the full applied system.
- 03
Content & Production
Photography, film, CGI and the content calendar that keeps a channel alive.
- 04
Local SEO & Google Business
Calls and direction requests — the highest-intent signal a local business can measure.
- 05
E-commerce Growth
Turning a store from a brochure into a selling channel, funnel instrumented end to end.
- 06
Analytics & Reporting
GA4 and a monthly report an owner can act on, written against the P&L rather than the dashboard.
Tools & skills
What I actually operate.
Media & Analytics
- Meta AdsAdvanced
- TikTok AdsAdvanced
- Snapchat AdsAdvanced
- Google AdsAdvanced
- LinkedIn AdsAdvanced
- Google Analytics (GA4)Certified
Design & Production
- PhotoshopAdvanced
- IllustratorAdvanced
- Adobe XDIntermediate
- Premiere ProBeginner
- After EffectsBeginner
- BlenderBeginner
- Performance Marketing
- Marketing Strategy
- Media Buying
- E-commerce Growth
- Content Strategy
- Influencer Marketing
- Brand Identity Design
- Healthcare Marketing
- Team Leadership
Selected work
Real clients. Real numbers.
El Marakby
2024–NowSeafood restaurant · Jeddah
We took over the marketing and design of a Port Said–heritage seafood restaurant in July 2024. Monthly revenue is up 73% and net profit went from 9% to 15% — on a marketing budget of roughly a third of what the category spends.
- +73%
- Monthly revenue vs pre-takeover
- 2.03%
- Marketing spend as a share of revenue
- 2.6×
- Monthly transactions, Jan 2024 → Jan 2026
A Jeddah veterinary group
2024–2026Veterinary healthcare
A single veterinary clinic in Jeddah competing on a crowded map, with marketing spend going into reach that nobody could tie to a booked appointment.
- 4.5★
- Rating
- 20,126
A Saudi FMCG e-commerce brand
2026FMCG e-commerce
An existing brand with an online store that had never sold anything. A month of zero, from a standing start.
Read the full caseMonster Bite
2020–2023F&B — my own brand
I opened a burger and chicken restaurant in Giza and built every part of it myself — brand, menu, packaging, pricing, campaigns and operations. No agency, no budget but my own.
- 2.5 years
- Ran for
- Brand · menu · packaging · ops
- Built end to end
A veterinary B2B supplier
2025Veterinary B2B supply
A B2B veterinary supplier with no brand system — no positioning, no identity, and nothing to hand a prospective distributor.
Read the full caseA furniture and lab fit-out company
2025Furniture & lab fit-out
A specialist fit-out company selling technical products with no consistent way of presenting them.
Read the full case
Beyond work
Discipline is a habit, not a mood.
Running
Cairo Runners
Half-marathon finisher — years of consistent training.
Table Tennis
Since childhood
Playing since I was too small to reach the table — still every week.
Cycling
October Cyclers
100 km, Cairo → Ain Sokhna, in 4h 17m.
Contact
If your reports are full of views and reach but your revenue does not move — let us talk.
- Phone
- +966 55 648 7756
- /in/mohamedyacout
- Based in
- Jeddah, Saudi Arabia
Free, no pitch
Book a 30-minute review of your business.
Bring your numbers and your last monthly report. I’ll tell you which parts of your marketing are earning their place and which are not. Thirty minutes, no deck, no obligation.